Paid digital advertising includes Search Engine Marketing, Social Advertising, and Banner Advertising. All forms of paid digital advertising have certain advantages, including the ability to target an audience by location, age, gender, interests, etc. Digital advertising can interact with consumers based on their behavior, increasing the likelihood of a conversion action.
Search Engine Marketing
Search engine marketing refers to Pay-Per-Click advertising on a search engine. As the name implies, users pay for each interaction or click, and not by the number of times the ad is displayed. Search Engine Marketing is a powerful way to reach customers, with research showing the top 3 paid spots on a page get 41% of clicks!For more information, view our PPC Services page. (add link)
71% of customers are more likely to make a purchase based on a referral from social media (source). With over 68% of adult internet users on Facebook, social media is a popular form of paid advertising. Currently, adults spend nearly 2 hours a day on social media (source). Time spent on social platforms exceeds time spent eating, socializing and grooming.
With the amount of time users are on various social platforms, social advertising is growing exponentially, with Facebook alone gaining 1 million advertisers between 2016 and 2017 (source). Research shows that quality content and visuals are the key to a successful social media campaign. Organically combines quality visual aids with expertly written content to produce the most successful social campaigns in the industry.
To learn more about our results, visit our case studies page! (link)
Remarketing banner ads are 70% more likely to lead to website conversions. Once thought irrelevant, banner ads have found a place in the modern digital landscape through remarketing. In fact, the average clickthrough rate for a remarketing ad is 10x that of the average CTR (source).
Digital advertising has the ability to reach customers based on their interests and likelihood of purchasing more than any form of traditional advertising. Unlike standard advertising which has limited targeting capabilities, digital advertising can reach your potential customers faster, with better conversion results.