When developing or enhancing a marketing campaign, selecting the right agency is crucial! But how do you know if you are selecting the right agency for your business in the Travel/Tourism industry (or any industry for that matter)? Follow these steps to stay on the right track!
The Right Fit
This one sounds like a no-brainer, right? However, any business can claim to be the best, but what really matters is finding the agency that is the right fit for you and your company’s needs.
Finding an agency whose vision, mission, and processes, align with yours is key. You will spend a lot of time communicating and collaborating with the digital agency team members; therefore, choosing a team to build a strong relationship with will provide an even stronger foundation for your marketing plan. In order to ensure you are making the right decision, we recommend researching your options. At every agency you interview, ask to meet the people you will be working with. Then request work samples to judge how they have marketed companies in your industry.
Strategy & Style
In today’s market, it’s important to find digital marketing and search engine optimization experts to partner with, but these experts should still have an understanding and appreciation for other marketing channels. Their strategy and approach should be custom to your tourism/travel company and target market. (This can involve aligning campaigns to a local area if you are a visitors bureau; or designing campaigns to appeal to travelers to specific cities, if you are selling destination travel packages.) The very best agencies take personas, buying triggers and buying stages for your target audience into consideration throughout the process.
Content & Performance
Reviewing agencies’ content development capabilities consists of two key points: does the content answer important user questions (provide value)…and does it drive traffic – i.e., is it engaging and relevant? Agencies should be able to attach numbers to their claims of content effectiveness.
Once you establish that an agency can competently create engaging content, you want to discern if they can measure and interpret performance analytics. Ask what metrics they use to track their digital marketing campaigns and for what reason. For most clients, search engine optimization is a huge part of their marketing campaign, but it definitely shouldn’t begin and end there. Find a digital marketing agency that understands how great content and a multi-faceted campaign drive business and enhance a company’s brand.
Organically customizes each digital marketing campaign so our clients receive maximum value and the highest levels of engagement and conversions. Now is the time to build your tourism/travel business’ online visibility — you can do it with Organically!