How does digital marketing differ from traditional advertising?
Digital marketing encompasses all forms of online advertising & marketing such as Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), Social Media Marketing, Email Marketing, and more. Traditional advertising refers to offline marketing such as print marketing (e.g., direct mail), TV commercials, radio advertising, etc.
What are the top ways I can market to my customers online?
The answer really depends on your industry. Top channels with the highest ROI across industries include Pay Per Click, Digital Advertising, and Search Engine Optimization, Social Media Marketing, and Email Marketing. For certain businesses, apps may also be a great way to reach your customers.
Do I need SEO?
If your customers are searching for businesses like yours on the search engines, then it is very likely that you do need SEO to make your website more search engine friendly. If you currently spend a lot of money on paid advertising on the search engines, SEO can help you reduce your advertising spend and get more bang for your buck, since once you have built your rankings you won’t have to pay per click for every lead that visits your website.
Why do I need professionals to perform this service?
Search engines are constantly evolving and updating their algorithms to promote the best websites on the web. Investing in a company that studies these trends every day and understands the best practices for each website is ideal for a service that is so complex. It is very easy to make mistakes regarding SEO, and having a team of professionals supporting your efforts to increase your search rankings will give you an edge over your competitors.
What is the expected ROI of an SEO campaign?
Your Return on Investment from an SEO campaign depends on a number of factors: the value of each lead that you get from organic search to your business, the number of internet users searching for your products or services online, your current search engine rankings, the quality of your website, the efficiency of your sales process, etc. While the ROI can’t be quantified up front, we have a number of tools that help us track ROI throughout the course of your campaign so that you can see the results of your campaign every step of the way and so that you can justify your marketing spend.
How long will it take me to see results?
Normally the first results from an SEO campaign begin to take shape about 6-9 months after the campaign is initiated, barring any pressing website issues, i.e., a redesign, large amount of technical errors, link campaign cleanup, etc. The best results will normally take about 12-18 months to show.
It’s really important to invest the time necessary to see results from an SEO campaign. While it may not seem like anything is happening the first few months, it takes time to set up a successful SEO campaign and normally several months to see great results.
Some companies use black hat techniques which result in an immediate boost to rankings, but those will not last. Building good rankings that last takes time and any company that promises instant results is using practices that Google does not approve.
Will redesigning my website hurt my Google rankings?
The short answer is yes, at least initially. A website redesign normally has a significant impact on search rankings, which is why we provide consulting with your development team on the transition to hopefully mitigate some of the issues that can arise from a site migration, but you should still expect rankings to decrease for several months after a website redesign that is done really well. It is important to invest in a great development team to redesign your website, as a poorly developed site can have a lasting negative impact on your search rankings for years to come.
Why do I need social media?
Social media is a great way for brands to communicate with their customers. Not only is it an extremely effective tool to get the word out about your business (especially in retail, tourism, or other commercial verticals), it can also be a great tool to bolster your authority with the search engines and demonstrate social proof of your brand’s credibility and authority.
Why do I need professionals to perform this service?
A professional touch can help you take your social media presence from good to outstanding. Not only that, but managing several social media profiles can be a very time consuming process, as you have to plan content for each day, select appropriate photos, respond to comments and messages, as well as a variety of other tasks. This can often lead to a lot of extra work for the team, and outsourcing it is often a good way to free up some time. Our service allows you to completely customize your social presence, and we provide full service social media management from consulting and training to turnkey management.
To see how professionals can transform your social media, visit the Gatlinburg case study, the Gatlinburg Mountain Coaster case study, or the Diamond Mountain Rentals case study.
What is the expected ROI on social media?
We wrote an in-depth post on this topic that you can view here (ADD LINK). The value of social media is difficult to quantify. Even with our tools and being able to track socially attributable conversions through Analytics, that still doesn’t paint the full picture of how effective a social media campaign is. One of the benefits of social media for brands is keeping the brand top of mind. This may not result in a final chain conversion, but it may help keep awareness in the mind of the customer so that when they do need the product or service that you sell, they remember your name and visit your website.
For more information on how we track social media ROI, set up an initial discovery session with one of our social media experts.
How long will it take me to see results?
Considering that you can begin marketing and advertising to your prospects immediately, you can see instant results from a social media campaign. For best results, it takes several months to establish a consistent social media presence, and it will typically grow month to month.
Why is Organically qualified to perform social media management?
Organically has provided award winning social media management for nearly a decade. From large destination marketing organizations to small businesses, we scale social media so that every business can take advantage of this highly effective form of conversational marketing. As a multi-time winner of the IFEA Gold Pinnacle Award for Best Social Media Site under $250,000, we are proud to showcase social media campaigns that have earned hundreds of thousands of page likes, millions of video views, and unprecedented levels of engagement for the brands we manage.
Organically was one of the first organizations to blend search and social media together through our integrated service offering called Advanced Search and Social. To find out more about how we make the best use of both services, schedule a consultation with an expert today.
Why should I use this team instead of others?
Organically is a team of Google Certified experts who have spent years learning and growing in the digital marketing space. With a team of experts that can help you with any and all of your digital marketing needs, we are able to bring you some of the most cutting edge strategies, industry best practices, all tied together with advanced, in depth reporting that helps you show value and see the ROI of every marketing dollar you spend.
We are particularly proud of our commitment to communication and transparency. We don’t want to be an obscure agency you send a check to each month. We want to be part and parcel of your marketing team – an extension of your staff. We strive to make the process of marketing your business easier, more cost effective, and more profitable.
What will the transition be like?
We strive to make this process as flawless as possible. While we know it can be difficult and a little intimidating switching from one agency to another, we assure you that you’re in good hands. Once we have the logins to your profiles, we can handle everything from there without any interruption in services.
Can you help me end my relationship with my other agency?
We can email your existing agency on your behalf if you would prefer. We have worked with other agencies in the past, and the process is usually quick and painless for all involved.
What is your cancellation policy?
We require 30 days written notice to cancel services.
What industries do you work in?
We have worked in a variety of industries, and we are a national agency that has worked in hundreds of verticals. We do reside in a mountain town so we are very familiar with the tourism industry, but we have also worked in many other industries including but not limited to the following:
- High traffic blogs
- Apparel and accessories
- Start ups
- Interior Design
- Mattress Stores
- Event Promotion
- Specialty Products
- Product Sourcing
- Sports and Sporting Events
- Nutrition, Fitness, and Weight Loss
- Home Theaters
Don’t see your vertical listed here? Don’t worry. We’re great at adapting. Let us show you how we can help you achieve explosive results.
Do you guarantee results?
No. We do not guarantee results. There are too many factors beyond our control to guarantee results.
How much do you charge?
We specialize in creating custom campaigns that maximize the value of your budget. We provide pre-designed packages and completely customized campaigns so no matter what your budget, we can normally find a way to make it work.
Are you Google Certified?
Yes! Everyone on our team is Google Analytics Certified and Google Adwords Certified.
Which social media profiles should I be using?
Each profile has different demographics and is ideal for different businesses. A professional consultation with our social media experts will help you determine exactly which profiles will benefit your business the most.
How can I make sure that Google Adwords isn’t a waste of my money?
Conversion tracking is really important in determining the best use of your money with Google Adwords. We provide A/B testing of your ads which allows us to microtarget the best keywords and the most highly performing ads. We also like to experiment with landing pages to ensure that the one we are using is the best and most effective at capturing your leads.
Google Adwords is ideal for businesses selling products or services directly from their website. We can set up ecommerce tracking which will track revenue, transactions, conversion rates, and more. This will give us a bird’s eye view into the performance of your Adwords campaign and will allow us to polish your campaign. Our Adwords campaigns are high touch, and we are constantly updating them and making improvements to your campaign.
How often should I update my website?
A new website can do wonders for your business, but there are some drawbacks to redesigning from a Search Engine Optimization perspective. Ideally you should create a really high quality website that is timeless and effective at representing your brand and that you can make minor updates to through the years and will still look great. This type of website may cost more upfront, but can save you a lot of time and money in the long run as you will have to do full redesigns less which can not only be costly but can negatively impact your search engine rankings.
Do you provide hosting, development, or technical support for websites?
No we do not. We recommend that our clients find their own development team to work on their website, make updates, etc. We do provide design services including website design, but we do not provide any design implementations or technical support for websites.