Have you ever wondered if your website converts as well as it could? If so, you are not alone. Most organizations spend considerable time and money optimizing their website and other digital assets to ensure they are earning the most conversions for every dollar spent. Whether this involves redesigning your website, optimizing conversion paths on your existing website, updating your pay per click campaigns to target conversions, creating a mobile app, or a variety of other activities which could result in more conversions and ultimately more revenue for the company.

The first step to understanding whether or not your digital assets are effective at earning conversions is to identify those conversions and all derivatives of them. It is helpful to have a full map of how your typical customer would complete a conversion action so that you can determine whether the path that you currently have is effective in generating conversions. By this, we mean that you should invest in some technology, whether attribution funnels on Google Analytics or a heatmap, that can bring more clarity to exactly how people use your website and the path that they currently take to convert. Once you have determined how they currently use your website, app, or other digital asset, we can determine whether there is a more effective path to reach that destination.

At Organically, we are highly skilled at creating clear paths to conversion. Our process involves considerable research to understand user intent, website usage, attribution models, sales funnels, and other essential information about your business so that we can map out the best paths to conversion for your customers. We also apply this knowledge across marketing channels so you have a clear, consistent, and cohesive conversion strategy. Bringing together your team’s expertise with your business and our experience optimizing websites, apps, emails, and other digital assets for conversions will result in explosive results for your business.