Google Display Campaigns reach 80% of Global internet users, according to Google Benchmarks and Insights. Pay-Per-Click Advertising is a powerful tool, allowing businesses to instantly find their customers and promote their products and services to people who are actively searching for what they have to offer. Unlike traditional advertising, which is based on getting the most views possible, PPC allows businesses to communicate directly to people who have already shown interest in their product or service.

“Google Display Campaigns reach 80% of Global internet users” -Google

Research shows that new customers need to see your advertisements an average of 7 times before they are ready to make a purchase. Remarketing allows you to target customers that have already displayed an interest in the products or services that you sell by visiting your website in the past and deliver new ads to them to keep your products top of mind and encourage a purchase. Remarketing is an effective tool for businesses in a variety of industries that want to draw in their customers and promote their ecommerce store to people who have already showed interest in their website.

“Yankee Candle Company reports that remarketing allowed it to increase conversion rates by 600% while cutting cost per conversion in half.” -AdWords Blog

On average, businesses make $2 for every dollar spent on PPC. Optimizing PPC campaigns for conversions is our specialty, and we take great care to ensure that each and every ad that is placed on your behalf reaches the maximum number of people for your ad spend. We also tightly target our keywords to ensure that we have selected what we term “buying keywords” so we can find customers that are as close to making a purchase decision as possible.

“According to Google, campaigns that use the Conversion Optimizer achieve a 21% increase in conversions while decreasing CPA by 14% on average.” -Google

At Organically, we have a proven track record of increasing a client’s ROI through AdWords. In fact, we helped one client grow their revenue by more than $18,000 in just one month! If you’d like to see more of our results, visit our Case Studies page.