Conversion optimization is a great way to make a cost-effective impact on your marketing activities’ performance. How would you like to be able to better utilize your existing website traffic to make more sales without spending any extra per lead acquisition costs? If that sounds like an appealing way to upgrade your marketing, then read on for three fast and effective conversion optimization tips that will help maximize your results and earn you more sales.

1. Create Bold and Persuasive Calls to Action on Every Page

The death knell for any conversion funnel is an unclear or ambiguous call to action. Websites that make it a point to have a clear, concise, and persuasive call to action on each page of their website have much higher conversion rates than their counterparts. The anatomy of a great conversion funnel will include the minimum number of steps possible to complete a conversion action and a clear next step on each page of the website.

Let’s consider the difference between these two calls to action – which one would you be more likely to click? An owner of an ecommerce store that sells dog biscuits wants to create an effective conversion funnel to purchase her products. She takes a look at her current website, and in order to add to cart, the button just has an image of a shopping cart without any wording to indicate what the user should do. What wording would help guide people through the process of purchasing her products? “Add to Cart,” “Buy Now,” “Order Now.” All of these are more effective than just having an icon of a shopping cart on the button to check out.

Let’s take a look at one other page that she would like to add a bold and persuasive call to action. On the homepage, she sees that her customers may not know where to go once they land. She could add a button that says “See All Organic Dog Biscuits” or “Customize Your Box of Dog Biscuits” or “Explore All Dog Biscuits.” Adding this simple button will help guide people through the process of conversion.

2. Make Your Contact Information Easy to See on Every Page

Your customers may want to contact you to ask a question about the products or services that you sell. Sometimes people just like talking to a real person about their purchase before buying because it makes the buying experience a bit more personal. Whether they want to ask a question about your product/service, contact you to make a purchase, or just know that you are available should they ever have a question, make your contact information available in the footer of your website or on a contact page that is accessible from every page on your website. This will help you avoid a situation where a customer may be on your website, try to find a way to contact you, then when they don’t immediately see your information, give up or assume you aren’t available.

3. Make Your Offer Clear and Concise

We have seen this many times – a website focuses on high level messaging and misses the mark by creating overly verbose and confusing statements full of industry jargon that customers may not understand. When someone arrives on your website, they should know within seconds EXACTLY what you do and which products/services you provide. If you are trying to visit a website to find training videos and you pop onto a website from the search engines that doesn’t even mention any training videos but instead is focused on high level mission statements or industry jargon, you’re going to bounce.

Make sure that when people arrive on your website, they find exactly what they’re looking for and you guide them right into your conversion process. People are looking for websites that make it easy for them to purchase, so spend some extra time making your website as user friendly, clear, and concise as possible.

For more information on how your business can get more conversions, contact Organically 1.800.917.0970 for a complimentary consultation.