Reaching customers is the main goal of all digital marketing, and one of the best tools to use is social media. But if you want to really grow your following, you need to be focused on the right platforms. Not every platform is right for B2C (business-to-consumer) outreach – and trying to do all social media applications will make it harder for you to engage on any of them. Here are the most valuable platforms for your business.
Instagram for Digital Marketing
Instagram is one of the most valuable social media platforms that exists today for businesses. You can share both visuals and short videos, and it’s the perfect way to give customers a behind-the-scenes look at the lifestyle your brand is created for. You can also create a shoppable Instagram page to allow for impulse buys. Instagram allows for connecting via hashtags, so you can create contests, conversations, Q&A sessions, and other engagement practices.
This platform is best for brands with a strong visual aesthetic, such as fashion, food, and other lifestyle brands.
Twitter for Digital Marketing
Any brand with a website should also be on Twitter. This is the best social media platform for sharing blog posts, sales, news updates, and other types of links. This is the most relevant platform for staying at the forefront of any industry, because it is the number one social sharing platform. The key to acing Twitter is to keep your content brief, relevant to current events or popular culture, and to show some personality. Hashtags just like Instagram allow you to engage with consumers, and there are tons of great tools for scheduling Twitter posts to streamline your digital marketing efforts.
This platform is best for any business, with no exceptions. Everyone from freelancers to huge corporations use Twitter to their advantage.
Facebook for Digital Marketing
Facebook used to be the number one digital marketing platform that existed. However, due to the changing algorithm, and Facebook’s new focus on showing users more personal content and less business content, it can be harder to succeed on this platform now. Still, many users will go searching for a Facebook page if they want to engage with a business, so it’s still a good idea to have a professional Facebook page. This is the best platform to spread conversation linearly rather than using scattered hashtag responses, if that is how you prefer to connect.
YouTube Is the Up and Coming Star of Digital Marketing
If you want to be at the forefront of social media marketing, get yourself on YouTube now! Video content is quickly becoming the number one way to share expertise, create buzz for products, and engage with consumers. If you make video content at all for your brand, you should be on YouTube.
Now that you know where to focus your digital marketing, get in touch with Organically to learn how we can help!