Understanding Influencer Marketing – A Quick Primer
Did you know that almost any social strategy and digital marketing plan should include what is known as influencer marketing? In a recent Forbes article, it was described as “part [...]
Facebook, Instagram, Pinterest, or LinkedIn? Which One is the Best for Accomplishing Your Goals?
A recent article from Forbes made a very simple, but often overlooked statement important to any business’ social strategy: “Not all social media platforms are created equal. Contrary to popular [...]
84% of People Use Messaging for General Questions – Here’s How You Can Use That to Your Advantage
Did you read that title and wonder at its meaning? If so, it’s incredibly important for you to get an answer, particularly if you are building an online marketing strategy [...]
Are You Getting the Most from Facebook Advertising? 5 Tips to Increase Customer Engagement
Social media marketing is now the norm and though ten years ago we wouldn’t have thought a channel like Facebook would be a major platform for marketing, it now leads [...]
Hiring a Digital Agency Doesn’t Have to Break the Bank. In Fact, the Right Digital Partner Is Worth Their Weight in Gold
Want to hear a shocking statistic relating to many digital marketing agency workers? A report from the Online Marketing Institute noted that only eight percent digital marketing agencies surveyed believed [...]
Is Your Marketing Focused on Click-Through Rates and Conversions? If So, You Might Be Focusing on the Wrong Metrics
When thinking about your digital ad strategy and your over-arching online marketing strategy, common wisdom says you need to focus on results, i.e. click through rates on ads. Only now, [...]
Make the Most of the Holidays. Integrate Online and Offline Marketing for the Best Results
Do you consider your online marketing strategy integrated with or connected to your offline strategy? Do you think of them as one or two entities? In other words, do they [...]
Facebook was Hacked – Again! Here’s What You Can Do to Keep Your Information Safe on Social Media Sites
Whether you are involved in social media marketing, digital marketing or just curious about these topics, you probably are well aware of the latest Facebook hack. And by saying “latest” [...]