Understanding Influencer Marketing – A Quick Primer
Did you know that almost any social strategy and digital marketing plan should include what is known as influencer marketing? In a recent Forbes article, it was described as “part [...]
Did you know that almost any social strategy and digital marketing plan should include what is known as influencer marketing? In a recent Forbes article, it was described as “part [...]
A recent article from Forbes made a very simple, but often overlooked statement important to any business’ social strategy: “Not all social media platforms are created equal. Contrary to popular [...]
Did you read that title and wonder at its meaning? If so, it’s incredibly important for you to get an answer, particularly if you are building an online marketing strategy [...]
Social media marketing is now the norm and though ten years ago we wouldn’t have thought a channel like Facebook would be a major platform for marketing, it now leads [...]
Want to hear a shocking statistic relating to many digital marketing agency workers? A report from the Online Marketing Institute noted that only eight percent digital marketing agencies surveyed believed [...]
When thinking about your digital ad strategy and your over-arching online marketing strategy, common wisdom says you need to focus on results, i.e. click through rates on ads. Only now, [...]
Do you consider your online marketing strategy integrated with or connected to your offline strategy? Do you think of them as one or two entities? In other words, do they [...]
Whether you are involved in social media marketing, digital marketing or just curious about these topics, you probably are well aware of the latest Facebook hack. And by saying “latest” [...]