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Understanding Influencer Marketing – A Quick Primer

Did you know that almost any social strategy and digital marketing plan should include what is known as influencer marketing? In a recent Forbes article, it was described as “part [...]

niki 2018-11-06T13:30:33+00:00 13:28 November 29th|Digital Marketing|

Facebook, Instagram, Pinterest, or LinkedIn? Which One is the Best for Accomplishing Your Goals?

A recent article from Forbes made a very simple, but often overlooked statement important to any business’ social strategy: “Not all social media platforms are created equal. Contrary to popular [...]

niki 2018-11-06T13:28:31+00:00 13:26 November 27th|Social Media Marketing|

84% of People Use Messaging for General Questions – Here’s How You Can Use That to Your Advantage

Did you read that title and wonder at its meaning? If so, it’s incredibly important for you to get an answer, particularly if you are building an online marketing strategy [...]

niki 2018-11-06T13:26:19+00:00 13:24 November 22nd|Digital Marketing|

Are You Getting the Most from Facebook Advertising? 5 Tips to Increase Customer Engagement

Social media marketing is now the norm and though ten years ago we wouldn’t have thought a channel like Facebook would be a major platform for marketing, it now leads [...]

niki 2018-11-06T13:24:09+00:00 13:22 November 20th|Social Media Marketing|

Hiring a Digital Agency Doesn’t Have to Break the Bank. In Fact, the Right Digital Partner Is Worth Their Weight in Gold

Want to hear a shocking statistic relating to many digital marketing agency workers? A report from the Online Marketing Institute noted that only eight percent digital marketing agencies surveyed believed [...]

niki 2018-11-06T13:21:51+00:00 13:19 November 15th|Digital Marketing Agency|

Is Your Marketing Focused on Click-Through Rates and Conversions? If So, You Might Be Focusing on the Wrong Metrics

When thinking about your digital ad strategy and your over-arching online marketing strategy, common wisdom says you need to focus on results, i.e. click through rates on ads. Only now, [...]

niki 2018-11-06T13:19:36+00:00 13:17 November 13th|Digital Marketing|

Make the Most of the Holidays. Integrate Online and Offline Marketing for the Best Results

Do you consider your online marketing strategy integrated with or connected to your offline strategy? Do you think of them as one or two entities? In other words, do they [...]

niki 2018-11-06T13:17:08+00:00 13:14 November 8th|Digital Marketing|

Facebook was Hacked – Again! Here’s What You Can Do to Keep Your Information Safe on Social Media Sites

Whether you are involved in social media marketing, digital marketing or just curious about these topics, you probably are well aware of the latest Facebook hack. And by saying “latest” [...]

niki 2018-11-06T13:14:05+00:00 13:14 November 6th|Digital Marketing, Social Media Marketing|
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