In the world of social marketing (or any marketing for that matter), it is a given that you are never the only person doing whatever it is you do. Whether [...]

You already know that lead generation has a lot of moving parts and techniques, and it never happens all on its own. It is something that demands constant input, assessment [...]

It is a given that lead generation constitutes the foundation for initial and ongoing success. Yet, it boils down to one of those “easier said than done” issues, and requires [...]

Ask experts and they might tell you that simply developing a social media marketing strategy takes a lot of planning. And then you have to implement that strategy. Of course, [...]

Whether you think of your marketing budget in terms of print ads and digital marketing or limit it to social media marketing and online tactics is irrelevant. It all costs [...]

Shampoo, rinse, repeat…Those basic instructions for hair-washing are often paraphrased by business owners who think that social marketing is an easy task. Post, evaluate, revise…these are what people think it [...]

To the delight of many social marketing experts, early in 2018, LinkedIn noted that it was going to begin integration with Google’s Campaign Manager on just a few of its [...]

It is amazing how quickly time passes, and particularly if you are tasked with tracking, evaluating and revising something in your marketing efforts. The calendar for content you created a [...]