Ask experts and they might tell you that simply developing a social media marketing strategy takes a lot of planning. And then you have to implement that strategy. Of course, if the end goal is creating a social presence — a strong presence — it may be worth the effort. Yet, how can you tell if it is worth it for you, personally, to attempt such an undertaking?
Consider a Social Media Marketing Strategy
Your social media marketing strategy should be considered a sort of summary of all that you intend to do in order to achieve your goals. It results in your creating a social presence that attracts the kind of audience you need, speaks to that audience, is in line with your brand, and more. Clearly, it is not simple.
What is involved in a social media marketing strategy? As already noted, you need to consider some important points even before you can draft the best plans. For instance, be sure that goals fit the classic SMART acronym, being specific, measurable, attainable, relevant and time bound.
These goals have to align to your company’s objectives. Is the goal to generate leads, get referrals, boost the conversion rate? Maybe it is all about creating a social presence and becoming an influencer? Whatever the goals, apply the SMART test and be sure that your social media goals connect to your overall business goals.
And after that, you need to do a deep dive into your potential audience. Where is your target audience hanging out online? Don’t guess. Use real-world data and numbers to determine where your specific audience is found. This is the only way to be sure that even some initial efforts gain traction.
Then, look at all of your competition who are already effective on social media. This may offer some enlightenment about your audience, industry and even social media marketing, in general. Perhaps you can even see where the competition has overlooked opportunities, i.e. they use Facebook but neglect Instagram or Twitter.
Then, after all of this, you need to begin creating a social presence, by setting up your social media accounts AND optimizing them. If you already have accounts, it is likely that all of that initial research will show you how to improve them and realign them to your specific plans.
Now, keep in mind that all of this does not even begin the process of establishing your presence. It is simply laying the foundation. There will also be the need to create schedules of social media posts, blogs and visuals to coincide with your goals, and all of the interaction with your followers, as well as evaluating the outcomes.
Begin Creating a Social Presence with Expert Help
As you can see, there is so much involved in planning, beginning and implementing a plan for social media marketing. Since your goal is NOT to be a full-time social media marketer who ignores your business, it is a good idea to get help. At Organically, you can get expert support with strategy, content, advertising, social media campaigns and more…leaving you to focus on your business.