Digital marketing analytics are an essential part of all digital marketing strategies because they explain whether or not any specific campaign or effort is yielding the anticipated returns. Yet, analytics [...]
How’s the social media marketing going? Are you about to do an assessment of your results, or maybe you just did and are not happy with what you see? Don’t [...]
When did you build or design your current digital marketing strategy? No matter what your answer, ask yourself if you have analyzed or assessed the effectiveness of said strategy in [...]
How does your digital marketing strategy map out the route from attracting a prospect to turning them into a customer? Whether you call this process conversion or just see it [...]
While millions of parents have asked their children if they would do something because everyone else did it, this same concept does not apply to a digital marketing strategy. In [...]
If you have not yet found ways to integrate your offline marketing strategies into your online strategies (and vice versa), you are missing the proverbial boat. There is no divide [...]
Did you know that marketing budgets don’t actually rank that highly in many modern business owners’ lists of priorities? To make a difference, it may be enough to simply write [...]
As 2018 ends and the new year begins, you are probably giving a lot of thought to your business plans. There are many factors to consider, but one that must [...]