Long & Short Form Content: Why Your Digital Marketing Agency Should Create Both
So the word is out: create long-form content and the world is your oyster. Not so fast. Rand Fishkin, who I greatly respect, tends to disagree, or at least provide [...]
SEO Tactics Overlooked by Even the Best Internet Marketing Companies
If you've signed with one of the best Internet marketing companies it's natural that you should feel assured that the agency will know all the latest SEO tactics and apply [...]
How to Form an Unstoppable Team with Your Social Media Agency
Maybe you always thought that if you outsourced your marketing to a top social media agency you were in set it and forget it mode. But not so fast: What [...]
Big Priority for Your Internet Marketing Agency: Have Them Create More Pages for Your Website
Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011) The above stat should convince you to [...]
Why Top Social Media Agencies Win with Editorial Calendars
As with any other digital marketing initiative, social media needs a plan and the top social media agencies know they need an edge. An editorial calendar puts them in the [...]
Does Your SEO Agency Optimize for Search Engines or for People?
When you sign on with an SEO agency your expectation is to have your website rank well in search engines so you can have more people visit your site and then [...]
Secrets Of the Best Social Media Marketing Companies
Confessions of a Second Decade Digital Marketer Many social media marketing companies offer proprietary secrets of success. Over the 16 years I've worked in online marketing I've seen a lot [...]