Shampoo, rinse, repeat…Those basic instructions for hair-washing are often paraphrased by business owners who think that social marketing is an easy task. Post, evaluate, revise…these are what people think it takes to accomplish effective social media marketing. Yet, the moving parts in this process are far more complex.
Social Marketing Basics
Sit down for just a few minutes with experts from digital agencies and you’ll probably be surprised at what social marketing involves. For example, some of the most basic steps they perform include:
- Defining your audience in the most specific and targeted manner
- Choosing the right measures to evaluate the marketing
- Identifying the right channels for your audience
- Choosing the long and short-term benefits to promote
- Recognizing the obstacles you face
- Constructing the message
- Testing it and refining it
- Gathering and assessing relevant data
- Modifying everything based on data
- Creating a report on findings
- Shampoo, rinse, repeat…
Why is that last step included? Because you may have to go back to the first point – the audience – and redefine based on one or more of the steps that followed. If you are like most business owners, you did not get into business to become a marketing genius or expert. You got into business to pursue whatever passion it is that drove you to offer specific products or services. That is why digital agencies are the ideal partners in creating your digital and social marketing campaigns.
What Digital Agencies Can Offer
To further recognize the value of skilled digital agencies in developing your effective social marketing campaigns, let’s just revisit one of the points from the list of steps above – identifying the right channels for your particular audience.
Today, you can advertise on Google, but also on any social media platform. Where is it that your target audience is most likely to be found? When are they most likely to be on those channels or platforms? This is not as easy to uncover as you might think. Are they going to appear on social media alone? Maybe marketing research reveals they are also good targets for TV or print ads, email blasts, or editorials.
The reality of it all is that you won’t have the time, knowledge or resources to map out all of the answers to that one question, let alone everything else. Instead, skilled digital agencies can help you streamline the process. They can tell you the who, what, where and when. They can supply the keywords you’ll need to emphasize in your online content, and even write and post it at the ideal times.
There are many benefits to working with marketing experts, and when you are talking about social campaigns, it is best to head straight to partners who will really dedicate themselves to your success. Organically is just such a team and can help you every step of the way, ensuring social marketing effectiveness as well as overall marketing success.