Google Home is the latest and greatest in tech that your audiences are using to search the Internet. This is a voice-operated device that allows users to simply speak their searches out loud, and get vocal responses in return. So if a potential customer asks their Google Home device to give them the number of a local pizza place, is your pizza restaurant going to be what the device directs them to? What if the query is more complicated – will your blog post on a complex topic be the top result that Google Home reads? Here’s how to use SEO to help you get found on Google Home.

First You Need to Establish Page Authority with SEO

The key to getting Google Home to report your information over competitors is to establish page authority. This is a score between 0 and 100 that establishes whether or not your page is ranked first on a Google search. If you’ve ever done a Google search and saw the answer to your question in a special box at the top of the results page, you’re looking at the result with the highest page authority ranking. The way to establish this is to ace your search engine optimization, just like you would for any other blog marketing needs. At Organically, we focus on providing expert SEO blogging content. Plus we help you optimize your website for the best ranking.

Make Sure Your Content Makes Sense When Read Aloud

The next thing you’ll need to do is make sure that your content actually makes sense when the device reads it aloud. This is still new technology, but there are some things you can do to improve the readability of your text:

  • Avoid words that are hard to pronounce, or that can be pronounced in different ways; if you can. The device may fumble over something that you meant completely differently.
  • Keep lists short, and try to put the most important information you want to share in the first part of the post. Google Home doesn’t read the entire post, and will simply say “…and more” if there is more to the post. Be sure your contact information is listed early so that your audience hears where to go to get the rest of the information.
  • Optimize your featured snippet as much as possible. The SEO of the snippet of your blog post is more important than ever before, because this is what Google Home will pick up on and read first.

Organically Can Help with Expert Blog Marketing Strategy

If you want to ensure that you are reaching as many customers as you can through this futuristic technology, we can help. We offer SEO services that make all your online content easy to find. Contact us to learn more.