If you have been working on your digital marketing efforts, you have likely come across some information on building an internal linking strategy. Internal linking is the practice of connecting one page to a different page on the same website. While in its essence, it may seem like a simple concept, but the process can be a lot more complex. However, whether you think it seems easy or difficult, you can’t deny that it is definitely important.
When you are building your content marketing efforts, your internal linking strategy will help build your SEO power, and by focusing on this technique, you can see serious results in your rankings. It is something that you should continue to do on a regular basis to continue to see growth.
Organically Can Help Develop Your Internal Linking Strategy
Organically is a boutique digital marketing agency that specializes in search engine optimization, and we can help you develop the internal linking strategy that will skyrocket your growth. Our digital marketing experts understand the complex techniques that go into internal linking, and we can apply those techniques to your business website.
There are a few strategies to employ that we can help you build some internal links on your site. One way is by creating a lot of content, generally in the form of blog posts. These posts can be peppered with links to other pages on your site building in those internal links.
We will also help you build a deep internal link strategy. Your home page and your contact page probably already have a few links within your site, they are your top-level pages after all. It is better to build links around deeper pages, that way you build a better structure throughout your site.
When linking the pages, you want to stick to natural ones that add value to the post. It doesn’t make sense to link to something within your site that isn’t at all related to the topic that is being discussed. You always want to link with a goal of adding value to your reader. For instance, if you are writing a post about holiday decorations, you wouldn’t want to link to your automotive product page. It doesn’t make any sense to the reader and doesn’t add any value to the post.
Another thing to consider is the number of links per page. While most digital marketing agencies will have their own perfect number, it has been a pretty vague rule. There has been a general consensus that you shouldn’t have more than 100 links per page, but you have to remember the 100 links include your side bar and your navigation bar, plus whatever is going on in your footer. It doesn’t mean add 100 links to your content.
Let Organically Create Your Internal Linking Strategy
At Organically, we pride ourselves on being a well-rounded digital marketing agency. We can help you create the content you need and place the deep links within to help optimize your website. Let us help you increase your reach and build your customer base.