Google My Business, or GMB, is a free online tool that Google offers to business owners to help them control their online presence. If you want to increase your local SEO, Google My Business is a must for your brand. But are you using this tool to its best advantage? Here’s how the pros use this search engine optimization tool to enhance their blog marketing strategies.

What Is Google My Business for Local SEO?

First, let’s define what this tool is. Google My Business acts as a sort of online Yellow Pages entry, giving your business a presence on the most popular search engine that exists. It does not replace your own website, but rather just makes it easy for anyone searching for your business to find immediate information like your phone number, address, directions to you, and links to your website. It immediately connects your business name to the name of your local area, which boosts your local marketing SEO.

SEO Details You Should Add to Your Google My Business Listing

You can, to some extent, control what is included on your listing in this tool. The more information you include, the better your business will rank when people search for a service provider in your industry, within your geographic area. You can include details like:

  • Your address, to boost local SEO
  • Whether you deliver to specific locations
  • Your service area, to boost SEO outside your immediate area
  • Your operating hours
  • Photos of your business

You can also include a brief description of your services, which is a great place to put your primary keywords.

What Google My Business Does for You

This isn’t just a tool for your customers. It also offers you some very important insights that you can use to enhance your content marketing strategies. For example, you can monitor how customers find you, what keywords they use to discover you on Google, and how they prefer to contact you. With this information, you can focus your efforts on what your customers prefer, or work to build other areas of your business that aren’t getting as much attention.

This tool also allows you to manage and respond to customer reviews of your business through Google, which can be a great way to boost your brand image.

Let Organically Help You Enhance Your Google My Business Listing

If you aren’t sure where to start with your listing for Google My Business, Organically can help. Our award-winning digital marketing services can help you rank higher and attract more customers through your Google listing. We know exactly how to optimize your listing within this tool, and how to use the behind-the-scenes information wisely to build your content marketing strategies. Contact us today to learn how we can help.