2018 Marketing Statistics from Around the Web

We love data, so we scoured the web to find the marketing statistics you’ll want to know to best use your resources in 2018.

Blogging Statistics

Long form content generates 9.5X the leads – Curata
72% of B2B marketers utilize blogs for marketing purposes – Content Marketing Institute
In 2014, blogs were around 808 words each, while in 2017 that number increased to 1,142 words – Orbit Media
The average length of content that ranks on the first page of search results is 1,890 words – Backlinko
Photography is critical to content marketing and online storytelling, according to 46% of marketers – CMO Council
The average blog reader is only skimming, in fact he or she only spends about 37 seconds on each post – NewsCred Insights

The average small business owner spends $400 per month on marketing, with 46% of this budget allocated to digital marketing – BrightLocal
The average company spends 4-12% of their total revenue on marketing, however, small businesses are likely to devote a higher percentage – Entrepreneur
Companies are expected to devote 25% of their marketing budget to social media advertising this year – Web Strategies
Business to Consumer companies spend more on marketing than Business to Business – Entrepreneur

60% of people use voice search – MindMeld
The first page of a Google search has less organic search results than before, dropping from 10 to 8.5 – Searchmetrics
The top paid advertising method for Business to Business marketers is SEM (66%) – Content Marketing Institute/MarketingProfs
Local searches have a high rate of ending in a purchase- 28% to be exact – HubSpot, from Wordstream

The best time to send emails is between 4-8 PM – Experian
Ecommerce businesses who send their customers multiple abandoned cart emails are more likely to make the sale – 2.4X more likely – Experian

Infographics are well liked (and shared) on social media, in fact they are liked and shared 3.5X more than other types of content – Content Marketing Institute
Blogging and social media are powerful marketing techniques, in fact, they are the two most effective – Regalix’s State of B2B Marketing 2016

Video marketing is still on the rise, with 81% of businesses using video in their marketing strategy – HubSpot
76% of marketers said using video led to an increase in sales and web traffic – HubSpot
81% of people said they’ve been convinced to purchase a product in the past thanks to a video from the brand – HubSpot

By Amara Young