We love data, so we scoured the web to find the marketing statistics you’ll want to know to best use your resources in 2018.

Blogging Statistics

  • Long form content generates 9.5X the leads – Curata
  • 72% of B2B marketers utilize blogs for marketing purposes – Content Marketing Institute
  • In 2014, blogs were around 808 words each, while in 2017 that number increased to 1,142 words – Orbit Media
  • The average length of content that ranks on the first page of search results is 1,890 words – Backlinko
  • Photography is critical to content marketing and online storytelling, according to 46% of marketers – CMO Council
  • The average blog reader is only skimming, in fact he or she only spends about 37 seconds on each post – NewsCred Insights



2018 Marketing Stats for Every Marketer

Marketing Spend Statistics

  • The average small business owner spends $400 per month on marketing, with 46% of this budget allocated to digital marketing – BrightLocal
  • The average company spends 4-12% of their total revenue on marketing, however, small businesses are likely to devote a higher percentage – Entrepreneur
  • Companies are expected to devote 25% of their marketing budget to social media advertising this year – Web Strategies
  • Business to Consumer companies spend more on marketing than Business to Business – Entrepreneur

Search Marketing

Email Marketing

  • The best time to send emails is between 4-8 PM – Experian
  • Ecommerce businesses who send their customers multiple abandoned cart emails are more likely to make the sale – 2.4X more likely – Experian


Email Marketing Statistics for the New Year

Social Media


  • Video marketing is still on the rise, with 81% of businesses using video in their marketing strategy – HubSpot
  • 76% of marketers said using video led to an increase in sales and web traffic –  HubSpot
  • 81% of people said they’ve been convinced to purchase a product in the past thanks to a video from the brand – HubSpot


By Amara Young