The old saying ‘What’s old is new again’ couldn’t be more true than it is with SEO in 2016. Content marketing is almost becoming a cliche, but the twist for 2016 that more marketers are getting onboard with is placing content on one’s own site. It’s great to share content on social media, but the point is to drive people to take an action, and those conversion actions usually take place on your own website. Let’s look at 5 ways a top SEO company can use content to drive conversions. Your agency should offer these SEO services. They can create this content for you, or you can create it and distribute it with their help:
1) Offer a coupon on Facebook for an e-book purchase on your site. People always want to be the first to know. When you offer a coupon just for your Facebook fans they can enjoy the exclusivity of this offer. Drive them to your e-book signup page and give them the promised discount plus the awesome content you offer.
2) Write a blog post describing the benefits and features of your new product and provide a free trial. Part of your agency’s SEO services should include blogging to help you increase the quality and quantity of content on your site. One way to use blog content is write a post announcing new products. Tweet the free trial offer and link back to the blog post. Your blog can be the hub of your social media efforts. It all starts with creating a blog post that’s informative and solves a problem. The problem is why you created your product. Your product provides a solution to the user’s problem. Offer a free trial of your product and tweet it out to your followers.
3) Create an email newsletter and link it back to your website. The newsletter should include an offer for your services. Be sure to include social sharing icons in your newsletter. Some of the most influential companies miss important email marketing opportunities: They forget to include a subject line (it’s the most important part – the irresistible invitation to open the email), and *gasp* forget to include social sharing capabilities in their newsletter. What a waste of awesome content if someone cannot share it with their friends on social media. When creating any content, including that for an e-newsletter or email offer, make sure it is shareable.
4) Use Pinterest and Instagram to amplify your brand. Pinterest and Instagram are not only for posting pretty pictures – they are marketing tools. Brand stories can really take hold on these platforms. People who identify with your brand can become more than customers; they can become brand ambassadors. You and your SEO company can create engaging visual content to make these platforms important parts of your campaign.
5) Write an e-book that teaches a skill. Teach people how to do something; how to solve a problem. Give the e-book away for free and use it to introduce people to your other services.
The above methods are all ways to use content to build relationships with your customers. Trust is the watchword: Build trust and provide value before you ask someone to buy. Relationship building takes time and you can do it with awesome content. Have your SEO company guide you and find the best relationship with them that works for you; you may wish them to provide SEO services that create all of your content, or you may want to write some of it and have them share it for you.
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