Content marketing is a phrase on everyone’s lips these days. As Google continues to roll out Panda and now Penguin updates, you may have seen articles that score the ‘winners and losers’ in Google’s eyes. We are monitoring these issues closely here at Organically. If you need recommendations that will stand you in good stead regardless of what Google does, we invite you to read on.

Big content marketing tip that can change your life:

It is vital to create micro-content that compels users to click.

Think about that statement for a moment:

Create micro-content that compels users to click.

If you do that, then you will also naturally succeed in Google.

What does this really mean and where should you especially focus your content creation efforts?

Put vigorous emphasis on these content areas:

        * Unique HTML page titles and descriptions
* Page headlines
* Key phrase rich anchor text
* Calls to action
* Image and video tags

Your goal is to inspire your audience to take action. It’s also no coincidence that if you create content that addresses the items in the above list, you will also succeed in Google.

Vital content strategy tip #1:

Include keywords within each of the above micro-content areas. Ensure that these items are short, focused, relevant and specific, so your content will have a better chance of directing your audience to conversion.

Vital content strategy tip #2:

Play the full game; participate in all the channels where you can utilize that bulleted list above: Your website copy, blog, PPC ads, landing pages, YouTube videos, Google Places listings, tweets — Use this focused strategy to take control of all of your existing digital assets and any new content you create.

Big content marketing tip that can change your life, Part 2:

You can love Pandas and Penguins. That’s fine. Keep in mind that you also want to create content that gives you the chance to reach your audience before, or in addition to, any Google research they perform (loud siren sound here for email marketing, especially email subject lines).

Embrace these opportunities to create micro-content that can result in revenue for your company. If you read one book this month, drop everything and read Bill Schley’s The Micro-Script Rules. It will change forever how you write.