Content marketing costs 62% less than outbound marketing, and is incredibly effective at generating traffic and sales. What’s more, 81% of consumers say they trust information and advice from blogs as much as personal recommendations.

The only problem? Handling your content marketing in house is costly and time-consuming. What’s more, if you don’t have an SEO expert in-house as well, you’re articles might not be optimized for search, making them less effective at driving sales.

Benefits of Outsourcing

According to demandmetric.com, 68% of businesses currently outsource their content marketing, and with good reason. There are many benefits to allowing an outside company to take over some or all of your content needs, including:

• Your marketing will stay on track, even in times of change.

Even if you hit a busy period and need all hands on deck so-to-speak for other projects, when you outsource your marketing efforts to a reputable company, you don’t have to worry about missing deadlines. You also won’t have to worry about tasks getting completed if an employee goes on leave, or if roles change.

• You’ll save time

No matter how long a specific article takes, your content marketing company will charge you an agreed upon rate. In the office, multiple factors can influence the time it takes to complete content marketing tasks, including meetings, illnesses, product launches, etc. By outsourcing your marketing you can ensure you don’t run into unanticipated costs due to unforeseen circumstances and you’ll still get your finished product on time. At Organically, we even publish the blogs we write for our clients, so it’s one less thing off the task list.

• You’ll benefit from their expert knowledge

If you choose to outsource your content marketing, we strongly advise you work with a company with a background in search marketing. The reason being is that certain factors on your page can influence your results in search, and you want to give your articles the best chance of being viewed by the largest audience.

Learn More

If you’re interested in adding to your current marketing efforts, Organically has created an affordable program called GrowMore. After seeing spectacular increases in site entrances from blogs with our current clients, (over 2,000% in 3 months!) we decided to create this program separate from our other services.

With our team of experienced content writers we can extend a cost savings to you that saves each company around $55 per article, or for this program, or $440 a month. If you love our program, you can stay on month to month, but there are no contracts to sign and you can skip months as needed.

We take care of everything from conceptualization to publishing, provide you with detailed keyword research (yours to keep), AND optimize the page for search. To learn more, visit www.growmoreblogs.com.

We’re sure you’re going to love your results!  

By Amara Young