It’s no secret the majority of website clicks go to sites showing on the first page of search engine results. In fact, the first page gets 89% of all clicks, and the first 3 search results take 60% of that share.

Many businesses want to improve their visibility online, however often times companies mistakenly believe they can invest in a one time site audit, and implement those changes. They might also assume they need a site redesign, which is not only costly, but can actually damage your rankings further.

To get the best results, it’s better to trust your search optimizations to professionals with years of experience, and a dedication to ongoing research since algorithms can and will change. Below are just a few of the reasons why businesses should invest in ongoing SEO services, ideally from Google Certified Experts.

1. The Changes Will be Properly Implemented

Even if you hire a reputable company to perform an SEO site audit, you would still have to rely on your in-house staff to implement those changes, assuming they know how to properly do so. By outsourcing to a team of individuals who handle this type of work on a daily basis, you not only guarantee the work gets completed, you know it’s done well.

2. Work Will Get Completed on a Schedule

An SEO agency should provide you with a deadline by which they will complete the optimizations on your website. This ensures the work gets completed by the scheduled date and the deadline won’t change based on any upcoming projects in your company.

3. Your Domain Authority Could Increase

One of the factors that influences how your website will rank is domain authority. A major indicator of domain authority is how many other publications link back to your website. I am NOT talking about paid links here, but links from other publications who have high domain authority as well.  The SEO agency you choose may already have an existing relationship with some excellent online publications.

4. You’ll Get Fresh Content

By working with an SEO agency vs a typical content marketing company, you’ll not only get articles and content which is highly relevant to your audience, you’ll also ensure the pages the pages your content appears on are optimized for search. Search engines like Google like to see updated content. In fact, an article from HubSpot even mentioned how writing 16 or more blogs per month can help you get 3.5X the traffic and 4X the leads!

5. You’ll Catch Technical Errors Faster

There are certain errors which can really negatively impact your website. The agency you choose has a much better chance of catching these before they hurt your search presence, and they know how to identify existing errors and recommend a course of action. They can also work with you through a website redesign to prevent new issues.

Utilizing ongoing SEO services and fresh, highly relevant content on your website are the best ways to build your rankings and credibility online.  To learn more, make sure you check out our other blogs, or contact us through our online chat today!