Top SEO Companies Build Campaigns Around New Search Behaviors 

Remember how heavy laptops used to be – those boxy things from the 1990s? They were as heavy as lead compared to today’s svelte machines. Rewind the clock even further and you’ll see those old-time tower computers. They were cumbersome things compared to today’s desktops that sport incredible specs that would have been unthinkable back in 1995. The next stage of evolution pared pounds off laptops and brought us the iPad and an array of other tablets. Smartphones became ubiquitous and offered even faster and more personalized access to the Internet. Soon the goal changed from ‘surfing the Web’ to staying connected at all times.

If you were born after 1995 you may have missed some of this early development of Internet-enabled computing. But even the last 10 years has provided an incredible advance in connected technology. With this introduction and adoption of technology, also came the development of search behavior.

Search Engines & Search Engine Optimization are Born

In the 90s up through the early 2000s there were multiple search engines that people used for their Web queries. Today there are of course still a number of search engines, but Google has overtaken them all as the search engine of choice, due to its ability to deliver relevant search results very quickly. It provides images, news stories, video, language translation, and countless other answers to questions. ‘Answers to questions’ is the key phrase that Google has recently built its search universe on. It did this for one simple reason: People have evolved their searching behavior. While they still type in queries, today’s smartphones and mobile devices allow for spoken questions to be processed in a rapid and highly accurate way. Every time you ask your phone where the nearest Italian restaurant is, or ask it to find you the weather for your city, you are actually reaffirming to Google what it has decided will be the future of search: It will be a highly personalized activity based on discerning user intent.

Top SEO Companies Evolve with Evolution in Search Behavior

When Google announced that in May it would boost its mobile-friendly algorithm this was in direct correlation to its acknowledgement of people using mobile in almost every capacity of their lives. Chris Warden’s article on Convince & Convert, ‘7 Mobile Marketing Stats That Will Blow Your Mind‘ offers some eye-opening data, such as ComScore’s declaration that ‘4 out of 5 consumers use smartphones to shop‘ and ‘70% of mobile searches lead to online action within an hour.’ With action-oriented statistics like these, it’s no wonder Google has tweaked its algorithm to meet the demand.

Top SEO Companies Have Moved Client Campaigns into the Future

The movement to asking questions and creating searches using longer and more precise phrases is now even more encouraged and accepted by Google due to its new, advanced artificial intelligence system, RankBrain, that helps deliver highly relevant answers to these more detailed user queries. Recently Google revealed its top 3 ranking signals as links + content + RankBrain. Top SEO companies can now confirm with their clients that content marketing, link development and user-friendly design and focus win the day. As search queries become more sophisticated, Google will be ready to deliver specialized results through continued development of RankBrain and the search engine’s ability to correlate quality content and links within its algorithm.

Is this discussion about new search behaviors a chicken-or-the-egg argument? One could also surmise that Google is driving the mobile revolution as it provides the search giant with a tidy revenue stream, derived from mobile AdWords. Regardless of motivations, we live in a mobile device-driven world, and Google will be out in front of it, pushing progress.