According to 54% of marketers, increasing engagement rate is a top priority in email marketing. It’s hard to believe, but using just one word in your subject line can increase your open rate by 19%, and increase the clickthrough rate by an astonishing 65%.

It’s a word discussed frequently in the marketing realm, and it’s a high priority for most businesses to produce more of- video.

Video has become such an important piece in marketing strategy that 60% of marketers and small business owners plan to increase how much they are investing in this form of media.

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Why is Video Crucial to Your Business?

  • According to, 76.5% of marketers and small business owners said video marketing made a direct impact on their business.
  • 1 in 4 consumers will lose interest in your business if you don’t use video
  • 4X as many consumers would prefer to watch a video about a product than read about it
  • Customers are 50% more likely to read email newsletters that include links to video
  • 43% of people want to see more video content from marketers
  • Shoppers who view video are 1.8X more likely to purchase a product than those that did not view a video


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Quick Tips to Make the Most of Your Video Marketing

  • Utilize storytelling techniques to capture viewer’s interest
  • When sending videos over email, make sure to include social links for sharing
  • Don’t create content surrounding tragic events
  • Utilize video to connect with your audience the same as you would if you were talking to them face to face
  • Utilize social influencers to share your content

How Videos are Leading the Digital Revolution

Videos continue to be a great medium for marketers to increase web traffic, encourage engagement on social media, and drive sales. To learn more about digital marketing and the best way to utilize video in your strategy, contact Organically today.


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By Amara Young