With over 300 million active users, and more joining every day, it’s safe to say at this point that ignoring Twitter would be a fatal business mistake. Having a Twitter account that is not only competent, but also entertaining and inviting to your followers, is a key part of online marketing these days. But putting all that work into your social media marketing can leave you wondering if it’s really worth it in the long run. How can you convert those Twitter hearts and re-tweets into valuable traffic for your company website? Here are five tips to turn Twitter followers into loyal customers and fans .
When you tweet out a link from your blog, you need to learn the art of balancing just enough information to entice, without giving away so much that the click is useless. Quoting an intriguing line from the post that raises an interesting question, and offering the promise of an answer if they keep reading, is a great way to convert your social media followers into blog readers.
Nail the Timing with Your Social Media Marketing
There are optimal times to post on Twitter, just like any other platform. In general, tweeting after standard working hours (after 5PM in your target audience’s time zone) is the best time to retweet original material you posted earlier in the day, for example. And studies overwhelmingly show that you’ll get the most traffic conversion in the afternoons – probably when people are trying to get through the post-lunch slump.
Three More Tips for Great Social Media Marketing on Twitter
Just putting the two tips above to work can make a huge difference for your conversion rates. But here are three more quick tips for crushing Twitter like a pro:
- Tweet more often. Studies have shown that doubling your usual tweet output can lead to almost 90% more engagement.
- Keep your tweets to about 100 characters. Don’t be tempted by Twitter’s new long format. Multiple studies show that the ideal length for a business tweet is about 100 snappy characters.
- Add a call to action in your tweet. Ask a question, or speak to your audience in a way that invites interaction. Make your tweets about them, and they’ll be more likely to come to you.
Get Real ROI from Social Media with Organically
Keeping all of these points in mind can be difficult, especially if you’re just starting out on social media. Here at Organically, we can help you combine your digital marketing strategies into one cohesive plan. We’ll set up a strategy that delivers real ROI from your social media accounts. Find out more about our social media marketing services today, and get results with our proven conversational marketing method.