As a business professional, you probably already know what a powerful tool LinkedIn can be for networking with other like-minded individuals, filling positions within your company, and making new customer contacts. Yet, did you know that you can also turn to LinkedIn for social advertising and lead generation?
Well, you certainly can. LinkedIn has upgraded its ad platform, and it is definitely something that you should be utilizing. While you may feel a little intimidated at first, especially since you probably just got comfortable with your Facebook and Instagram ads, we are here to help you make the most of this form of social advertising.
Using LinkedIn Ads
Basically, social advertising on LinkedIn is a process that takes two basic steps. The first thing that has to be done is setting up the campaign. Then, you can move on to creating your ads. We will cover each of these steps in a little more detail so you can get a better understanding of what it entails.
The first thing to discuss is the process for setting up the campaign. LinkedIn is a great spot for lead generation because there are so many business-minded individuals using the platform. Your campaign will help you target those people most likely to be interested in what you are offering. The new update on LinkedIn has you create an objective-based campaign which will fall under one of three themes: awareness, consideration, or conversions.
Basically, you will need to decide what purpose your ad will have in your social advertising campaign. Will you be pushing for website visits? Are you looking to get people engaged with your company page? Do you want video views or are you hoping for lead generation? Once you have decided which theme you are angling for, you can begin to target your audience. There are many factors to consider when you are targeting your audience including demographics, interests, and job experience.
After you have your campaign details taken care of, you can move onto the ad format. Ads can be many different styles including text, image, and video. LinkedIn will forecast your results with the different ad styles to help you choose the appropriate one for your social advertising. After you have decided on the style and where the ad will be placed, you get to set your budget.
When creating your ad, you will want to spend time crafting a quality headline that will get people to stop scrolling and take notice. You will also want to make sure you include your call-to-action, and don’t be afraid to test a few different styles or variations so that you can get an ad that works hard for your business.
Organically Can Help!
If you don’t think you can handle learning another social advertising platform, but you still want the lead generation that LinkedIn provides, let Organically do the work! We are a digital marketing agency with the experience you need to help you reach your goals. Contact us today to get the results you need to ensure success.