Whether you are deciding on hiring a new digital marketing agency or already are working with one, it’s important to stay at the forefront of Internet marketing best practices. Check out these three questions you can ask your digital marketing agency that can help you keep your campaign strategies moving forward:

1) What can I and my team do to help keep our campaign’s momentum going? There is always something you can do. If your agency can’t think of anything specific at the moment, one thing you can remember to do is to keep the lines of communication open. Starting a new service, or releasing a new product? Be sure to keep your agency in the loop. They will want to do key phrase research, work on promotions, plan social media strategies and more.

2) How can we benefit from the latest digital marketing trends? If Google comes out with an algorithm change, or Twitter decides to add new features, your digital marketing agency should have a strategy for you to take advantage of these updates. Have them present a written strategic plan that you can review, provide input on and approve.

3) Can you provide me with customized reports? One of the most important services your agency can provide are reports that allow you to make decisions. Piles of graphs can’t help you if they don’t reflect the metrics you care about. If your agency is not already providing you with reports like this, then it’s time to ask them to do so. Speak plainly with them and work with them until your reports become what you want them to be.

Bonus Questions: Ask these additional questions and really boost your chances for online marketing success:

  1. How will you integrate social media into my campaign? Get the agency to provide concrete examples of past campaigns they have managed and how they used social media stategies to expand their reach.
  2. Can we leverage contests to drive more online visibility? Contests are a fun way to get the word out about your company. Ask the agency if they can manage two or three contests per year and promote them via social media and email marketing.

We’re not saying that your digital marketing campaign strategy boils down to just these three questions. But asking them and requiring clear results will put you on the fast track to reaching your marketing goals.