Have you been wondering if you need a social media management company to help you maximize your ROI on Twitter, Facebook, and your other social channels? One of the biggest myths that I’d like to dispel is what I call the ‘Either Or Theory.’ This refers to the line of thinking that says you either handle your social media activities in-house or you outsource them. There actually is a pretty big grey area that exists for most clients I work with. Often there is someone at the client company who is already posting to social media. Usually there is at least one person blogging as well. These are great advantages. Folks who already understand the importance of consistent and relevant social posting can get the most from their efforts by teaming with a social media management company. Here are 7 ways that you can make that work and derive increased online visibility and brand awareness:

1) You do the blogging. Let the social media company do the sharing. The agency will know when and where to share so you can spend your time creating. But what if you don’t already blog? We encourage you to start, but we’re also happy to do it for you. Your authentic voice is important; but perhaps you don’t have the time to blog. Another good option is to get a colleague at your company to pitch in.

2) Timing is everything. Timing on social media is crucial. Your agency will be able to monitor mentions of your company online, and then share your content at opportune times so your audience will engage with it. Here’s an example: Perhaps you run a nursery and it’s almost Mother’s Day. Your agency can spend weeks building up to Mother’s Day on Twitter and Facebook by sharing some of your ideas for the perfect Mother’s Day bouquet, or a Mother’s Day hanging plant gift. By the time the holiday arrives your social media management company will have had lots of time to build up a desire for your products. This continued brand exposure will get you the buzz you want for Mother’s Day and a great reputation as the go-to place for plants and flowers.

3) Telling your story by consistently posting. Posting every few days or every other week will not work on social media. Add in the fact that people are very busy today and many folks have short attention spans. If there is not a consistent flow of content and consistent engagement with your audience they will go elsewhere. People want to engage with you and your social media management company will post new content to your account every day.

4) Sharing multiple forms of content. A top social media management company knows that a variety of content needs to be posted to your accounts. For example, if you rent vacation chalets, then some of your posts can feature interior photos of the rentals, and some can feature shots of nearby attractions. Others can include short videos that depict the amenities your chalets provide. Your agency will know how to time and mix the content up so your fans keep returning to your accounts.

5) Engaging with your fans. Posting content is only half the job. Your social media management agency is also tasked with engaging with your fans. Fan comments and questions will be encouraged and part of your agency’s service is to pleasantly and accurately respond to the public and your customers. Timely responses will also be key to an effective social media presence and your agency will provide this service as well.

6) Connecting with social influencers. As your agency grows your account it will seek out social influencers in your niche. These people will need to be approached to help grow your social media presence. It is your agency’s job to present your brand in the most positive light possible so the influencers can help amplify the social media messages posted to your accounts.

7) Reporting on all activities and how they impact sales. Your agency should do more than present you with reports at the beginning of each month. It needs to dig beneath the numbers and look for meaning. Reports are created to help you make accurate business decisions. You can rely on your agency to put the data in your hands that will show you how and why people are interacting with your brand online.

Whew! Who knew that a social media management agency accomplished all of this as they manage your campaign? Contact Organically serving Gatlinburg, Sevierville, Knoxville and national clients and discover how we can put a high-powered social media campaign into action for you.