SEM 101: Learning the Basics Before You Start Will Help You Optimize Marketing Dollars
You might have read that title and thought it was about SEO, but look again. [...]
Audience Targeting Tactics – Know Who You’re Talking to for Maximum Success
Your audience is never going to include “everyone.” There is that old adage that those [...]
Google Rankings Demystified. 5 Things You Need to Know to Make It to the Top
Search engine optimization: it wasn’t all that long ago that most of us did not [...]
Not Getting the Results You Expected from Facebook Ads? Make Sure You Asked for the Right Thing
No matter what your industry or business, you repeatedly hear that social advertising has to [...]
Creating a Social Strategy – It’s More than Just a Facebook Page
In recent weeks, traditional news, as well as social media, outlets have consistently reported about [...]
6 Good Reasons to Hang Onto the Customers You Have Rather Than Acquiring New Ones
There is always a balance that must be juggled between customer retention and customer acquisition. [...]
Want to Really Let Your Customers Know What You Offer? Show Them on Video
Video is one of the fastest-growing social media marketing tools online – are you using [...]
Customer Testimonials Add Punch to Your Credibility. Here’s How to Get Them
There is nothing that boosts a company’s credibility faster than the recommendation of a customer. [...]
Spend Valuable Time Engaging with Customers on Social Media – Or Hire Pros to Do it for You
Social media marketing is one of the most effective tools that you have to engage [...]