Perhaps you have a really good blog going and it’s a good source of referral traffic. What else can you do to make it deliver even more value? Your social media company can help you get the most out of each and every blog post with some creative planning and consistent distribution techniques.
Blog Posts Should be Like Cats – Let Them Have at Least 9 Lives
One and done is not the best way to get the most value from a blog post. You or your social media agency has spent valuable time creating the content. It should be shared multiple times on your social channels because not everyone will see it the first time it is posted. Have your agency cut it up into enticing snippets that make great posts and encourage click through to your site. Often the blog’s headline works well as the post, but sometimes a key point within the article makes an even better hook. Experiment and track which posts get the most response.
Day of the Week and Time of Day Matters
Pay attention to the time of day when you post a blog and it’s link on social media. Some mornings are better to reach your audience, and evenings can be another time to get their attention. See which content resonates on a Blue Monday or what people like to interact with on a Throwback Thursday. Take advantage of these established memes (Wednesday Wisdom is another) and discover what works with your fans.
Your Blog Posts Can Live Again as Featured Email Articles
Even after your best efforts some consumers will miss your blogs or set them aside and forget to read them. Give them another chance by adding your blogs as featured articles in your e-newsletter. You can create special newsletters, too, if you like, that are quick blog summaries with links to your posts from the past week. Have your agency encourage email signups on your social accounts so you can use those email addresses for marketing your posts.
Turn Your Agency Into an Image Creating & Curating Team
Your blogs (and the social posts you use to promote them) will be much more interesting when teamed with engaging images. Devote resources (paying your agency to find images or having them create new ones for you) to images for your blogs. A memorable photo or illustration may get someone to begin reading your blog, and that someone could very well become a customer.
If all of these tips don’t motivate you to work with your agency to energize your blog, consider this stat that summarizes how blogs can help you sell:
“82% of marketers who blog see positive ROI from their inbound marketing.” (Source: Hubspot State of Inbound report, statistic reported by Neil Patel, in ‘38 Content Marketing Stats That Every Marketer Needs to Know‘ [January 21, 2016])
It’s time to blog, promote, re-purpose and blog again. If you don’t have the time or desire to blog, give your agency the tools they need to do a good job for you. Be ready with helpful edits and advice so they can be successful at sharing your brand message. Cooperation with your agency means your blog will soon drive more traffic than ever before.
Want to get more out of your blog? Let Organically, an award-winning Internet marketing agency, partner with you to deliver the blog ROI you’re looking for.