Social media marketing is only getting more popular. In fact, in the third quarter of 2017, Facebook reported their highest earnings from ads ever – up 50% from the same time last year. Going viral on social means a ton of publicity for your business. Just one viral post can put your company on the road to success!
1. Use Video
According to Hootsuite, nearly half of businesses are already using video in their social media campaigns, and Cisco forecasted by 2019 82% of consumer internet traffic will be video. Animoto.com shared a powerful finding of one of their recent surveys, which showed that 4X as many consumers would rather watch a video than read content about a product. Videos utilizing a storytelling technique, with one or more participants talking directly to the camera are extremely popular right now. Video also allows you to talk directly to your clients, and can be an incredible tool for inspiring trust in your audience.
2. Make it Personal
Storytelling, as mentioned above, is a very effective sales technique. When deciding what content to put on your social media, simply discussing product features or service offerings doesn’t always make sense. However talking about how a product or service impacted your life can go a long way. This can be achieved utilizing various techniques, from highlighting positive customer reviews, writing blogs on the subject, using a social influencer, and of course, video testimonials.
3. Share, Share, Share
Make sure you are sharing content across every social channel that makes sense for your industry. It’s also a great idea to ask your employees to share content they find meaningful on their personal social media pages. If you are producing incredible content, getting likes and shares will follow.
4. Use Visuals
According to jeffbullas.com, the engagement rate for posts with images on Facebook is 37% higher than posts without images. According to an article from HubSpot, when people receive information without a visual, they are only likely to retain 10% of that information 3 days later. With a visual, retention rates increased to 65% in the same time frame! In order to create viral social content, it’s better to avoid stock photos. You should also consider using infographics.
5. Time Them Right
Research has shown there are best practices when it comes to posting on various social media sites. This article from coschedule.com is a great resource for finding the best time to post on each platform.
Making a post go viral can have huge positive effects on your business. By following these 5 tips you are more likely to reach your target audience and start earning those views, likes, and shares today!
For more information about social media marketing, contact the experts at Organically. Also ask about the viral video we created for the Gatlinburg Mountain Coaster!
By Amara Young