Over the years we’ve enjoyed creating engaging social media presences for our customers. Organically has developed into an award-winning social media agency because we follow a set of best practices that allows us to make the most of social media as a communications channel. Let’s take a look at 5 top tips that we use to get our clients thousands of retweets, Likes, and Loves!
- Posting Consistency is Key: Social media won’t work for you if you only post weekly or every once in a while. Your social media agency will post to your account every day, so your fans will eagerly await your messages.
- Timing is Crucial: Your social media agency will learn at what times your audience can best be reached to engage them. If you are trying to reach a global audience or a very broad national audience, posting at multiple times per day will allow your messages to reach people in different time zones. Timing also means that your social agency should post news about you in a timely manner while it’s still fresh.
- Images Make Your Post Engaging: It’s a fact that more people click on posts with images or video attached. One of the most effective ways to use images is in a collage. The Buffer post we linked to above shows how General Electric made a short story of sorts from four images in sequence. This is a really effective way to create a compelling story that can motivate people to click.
- Experiment with different video formats attached or embedded into your posts: From films that run several minutes to just a few seconds, you can make your post come alive with video. Social media video viewing has skyrocketed. ReelSEO reports that a Cisco study believes that by 2019 72% of mobile traffic will be video.
- Your agency will discover what motivates your audience: Your agency will get to know your audience, and then create content that causes them to want to know more. A top social media agency will research your audience and then converse with them online. The goal is to connect your fans with your genuine presence so they can experience your brand. Your agency will also engage fans with special offers and also be there to answer questions as they arise. Your audience will love the high touch service. In today’s fast-paced world most people expect to be able to access you via social media, and they want the ability to get personalized service, quickly.
Are you looking for an award-winning social media agency in Gatlinburg that can expand your reach? Get in touch with Organically! We serve Gatlinburg, Sevierville, Knoxville, the surrounding cities and national clients. Discover all of the benefits of communicating with your audience on the channels where they are already talking about you.
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