How important is website speed to the overall success of your business? We've uncovered some statistics that show just how crucial having a fast website is for your conversions, and how you can check your speed using Google's free tool.
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HubSpot reported in 2017 the majority of marketers are unsure how to measure their success on social media. When it comes to understanding your results, do reach and impressions matter? We explain what those terms mean, and why they matter.
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Social media is a powerful tool for marketers, and with good reason. The majority of adult internet users are on at least one platform daily. We discuss the psychology behind social media why we're so addicted to our screens.
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While your website redesign might be necessary to produce a better user experience or improve your online conversion rate, there are certain mistakes you want to avoid in the process to prevent damaging your results in search.
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Finding a quality web developer is crucial for your business. Often your website is the face of your company – the first thing users see when they are searching for your goods or services. We know it can be difficult to find a web developer that you can trust with your project, so we compiled a list of questions you can ask to ensure you are working with a developer who will not only execute your design flawlessly but will also take steps to provide you with an SEO friendly website.
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No matter what your industry or business, you repeatedly hear that social advertising has to be part of a solid social media strategy. For the moment, let’s assume that you [...]
In recent weeks, traditional news, as well as social media, outlets have consistently reported about the struggles of Facebook. For several reasons, users in the 18-26 year-old category have been [...]
There is always a balance that must be juggled between customer retention and customer acquisition. Getting new clients is a great feeling, but retaining clients that have already shown interest [...]
Video is one of the fastest-growing social media marketing tools online – are you using it to engage your customers? If you are like many business owners, you may not [...]
There is nothing that boosts a company’s credibility faster than the recommendation of a customer. If someone’s experience with you was so good that they went out of their way [...]
Social media marketing is one of the most effective tools that you have to engage with your customers – but it only works if you invest your time in reaching [...]
When you create your social media marketing campaigns, one of the first things you’ll decide is which platform to use. But before you just choose the one that you like [...]
It seems as though each year, Facebook updates or changes its algorithm – and that means that businesses using this platform to drive their social media marketing presence must start [...]
Gaining new analytics skills for digital marketing strategy is a great way to ensure that you are reaching your target audience with your efforts. As the leading search engine, your [...]