Who is Your Target Customer? 5 Tips to Help You Figure It Out
In the world of digital marketing, using a “build it and they will come” strategy is not going to be very effective. For any ad or piece of content to [...]
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Your Website Speed Could be Killing Your Business
How important is website speed to the overall success of your business? We've uncovered some statistics that show just how crucial having a fast website is for your conversions, and how you can check your speed using Google's free tool.
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Do Reach and Impressions Matter? What the Social Media Experts Wish You Knew
HubSpot reported in 2017 the majority of marketers are unsure how to measure their success on social media. When it comes to understanding your results, do reach and impressions matter? We explain what those terms mean, and why they matter.
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Is Social Media as Addictive as Sugar?
Social media is a powerful tool for marketers, and with good reason. The majority of adult internet users are on at least one platform daily. We discuss the psychology behind social media why we're so addicted to our screens.
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If You Build It, They Will Come: Top 9 Mistakes You Can Make with a New Website or a Site Redesign
While your website redesign might be necessary to produce a better user experience or improve your online conversion rate, there are certain mistakes you want to avoid in the process to prevent damaging your results in search.
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Finding a Great Web Developer: 10 Questions to Ask Your Potential Candidate
Finding a quality web developer is crucial for your business. Often your website is the face of your company – the first thing users see when they are searching for your goods or services. We know it can be difficult to find a web developer that you can trust with your project, so we compiled a list of questions you can ask to ensure you are working with a developer who will not only execute your design flawlessly but will also take steps to provide you with an SEO friendly website.
Read MoreFacebook Will Automate Campaign Budget Allocation this Fall. Here’s What it Means For You
Like most brands, you have probably been running Facebook ad campaigns for a while now. You may be thinking that you have finally perfected the process, but things are about [...]
Can Your Customers Find You on Instagram? Here’s Why They Should
Are you making the most of your social marketing? If your customers can’t find you Instagram, then you probably aren’t. Last year, Instagram saw a 120 percent ad spending increase, [...]
5 Signs That You Might Need Help with Your Digital Marketing
Perhaps you already understand the importance of digital marketing effectiveness. You are actually competing on a daily basis for market share, and if your digital marketing agency doesn’t see things [...]
How Optimized Online Business Profiles Will Help Your Business Grow
You own a business of some kind. Do you know what that means? It means you are incredibly busy and probably find yourself wearing a lot of hats. You might [...]
Why Google Search Console is the Most Important Tool for Your Website
What are the best website tools in a wide-ranging and general sense? Everyone knows that Google Analytics is crucial to digital marketing success because it helps to assess and evaluate [...]
How to Create Lead Magnets that Convert
The world of marketing has changed rapidly in the past few decades and it can feel tough to keep up with all of the changes occurring in real time. AI [...]
Why Local SEO is Important to Your Business
You might have just come to understand a lot about SEO and feel proud of yourself for being able to explain to others around you. Unfortunately, marketing is never static [...]
3 Ways to Use the Facebook Messenger Bot as Part of Your Digital Marketing Strategy
Whether or not you are aware of and use social marketing tools as part of a digital marketing strategy, you will want to sit down now and read up a [...]