How important is website speed to the overall success of your business? We've uncovered some statistics that show just how crucial having a fast website is for your conversions, and how you can check your speed using Google's free tool.
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HubSpot reported in 2017 the majority of marketers are unsure how to measure their success on social media. When it comes to understanding your results, do reach and impressions matter? We explain what those terms mean, and why they matter.
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Social media is a powerful tool for marketers, and with good reason. The majority of adult internet users are on at least one platform daily. We discuss the psychology behind social media why we're so addicted to our screens.
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While your website redesign might be necessary to produce a better user experience or improve your online conversion rate, there are certain mistakes you want to avoid in the process to prevent damaging your results in search.
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Finding a quality web developer is crucial for your business. Often your website is the face of your company – the first thing users see when they are searching for your goods or services. We know it can be difficult to find a web developer that you can trust with your project, so we compiled a list of questions you can ask to ensure you are working with a developer who will not only execute your design flawlessly but will also take steps to provide you with an SEO friendly website.
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Shampoo, rinse, repeat…Those basic instructions for hair-washing are often paraphrased by business owners who think that social marketing is an easy task. Post, evaluate, revise…these are what people think it [...]
To the delight of many social marketing experts, early in 2018, LinkedIn noted that it was going to begin integration with Google’s Campaign Manager on just a few of its [...]
It is amazing how quickly time passes, and particularly if you are tasked with tracking, evaluating and revising something in your marketing efforts. The calendar for content you created a [...]
Did you know that almost any social strategy and digital marketing plan should include what is known as influencer marketing? In a recent Forbes article, it was described as “part [...]
A recent article from Forbes made a very simple, but often overlooked statement important to any business’ social strategy: “Not all social media platforms are created equal. Contrary to popular [...]
Did you read that title and wonder at its meaning? If so, it’s incredibly important for you to get an answer, particularly if you are building an online marketing strategy [...]
Social media marketing is now the norm and though ten years ago we wouldn’t have thought a channel like Facebook would be a major platform for marketing, it now leads [...]
Want to hear a shocking statistic relating to many digital marketing agency workers? A report from the Online Marketing Institute noted that only eight percent digital marketing agencies surveyed believed [...]
When thinking about your digital ad strategy and your over-arching online marketing strategy, common wisdom says you need to focus on results, i.e. click through rates on ads. Only now, [...]