How important is website speed to the overall success of your business? We've uncovered some statistics that show just how crucial having a fast website is for your conversions, and how you can check your speed using Google's free tool.
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HubSpot reported in 2017 the majority of marketers are unsure how to measure their success on social media. When it comes to understanding your results, do reach and impressions matter? We explain what those terms mean, and why they matter.
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Social media is a powerful tool for marketers, and with good reason. The majority of adult internet users are on at least one platform daily. We discuss the psychology behind social media why we're so addicted to our screens.
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While your website redesign might be necessary to produce a better user experience or improve your online conversion rate, there are certain mistakes you want to avoid in the process to prevent damaging your results in search.
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Finding a quality web developer is crucial for your business. Often your website is the face of your company – the first thing users see when they are searching for your goods or services. We know it can be difficult to find a web developer that you can trust with your project, so we compiled a list of questions you can ask to ensure you are working with a developer who will not only execute your design flawlessly but will also take steps to provide you with an SEO friendly website.
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What do you know about search engine optimization? If you are like millions of others, you are well aware that it includes keywords and content, but what else? What about [...]
In only a few weeks it will be that time of year again. No, not the winter holidays, but Valentine’s Day, when everything is about love and, well...chocolate. Yet, if [...]
Digital marketing analytics are an essential part of all digital marketing strategies because they explain whether or not any specific campaign or effort is yielding the anticipated returns. Yet, analytics [...]
How’s the social media marketing going? Are you about to do an assessment of your results, or maybe you just did and are not happy with what you see? Don’t [...]
When did you build or design your current digital marketing strategy? No matter what your answer, ask yourself if you have analyzed or assessed the effectiveness of said strategy in [...]
How does your digital marketing strategy map out the route from attracting a prospect to turning them into a customer? Whether you call this process conversion or just see it [...]
While millions of parents have asked their children if they would do something because everyone else did it, this same concept does not apply to a digital marketing strategy. In [...]
If you have not yet found ways to integrate your offline marketing strategies into your online strategies (and vice versa), you are missing the proverbial boat. There is no divide [...]
Did you know that marketing budgets don’t actually rank that highly in many modern business owners’ lists of priorities? To make a difference, it may be enough to simply write [...]