When it comes to creating a solid social media marketing campaign, many businesses make the mistake of solely focusing on creating content to post. They attempt to make a video primed to go viral or a photo that is truly eye-catching. While these are important pursuits, they won’t get you very far if you don’t also have a plan to increase your social engagement. Creating an engaged audience should be the ultimate goal because that is how you build loyal customers.
There are plenty of tools that you can add to your social media marketing arsenal that will help you keep up with engagement. Here are a few that you should definitely check out.
Previously, most businesses relied on Google Alerts to track their company mentions on the web, but there are a few other programs that should be considered. Mention offers real-time monitoring over a billion sources such as social media, blogs, and news. It can help you respond to any mentions, even when your business isn’t tagged in the post. Another alert system to consider is called Talkwalker which offers social listening and analytics.
For better coordination of your social media marketing efforts, a social dashboard is a time-saving necessity. It allows you t see all your accounts in one single dashboard so that you can increase the time spent on social engagement and watch your efforts with ease. HootSuite offers a social dashboard that has plenty of integrations. While there is a little bit of a learning curve, to begin with, the time and effort it saves are generally worth the stumbling at the beginning.
Another product you are going to want in your arsenal is a social CRM such as Nimble or Infusionsoft. These allow you to have interactions with everyone on your list including customers, influencers, or partners. Basically, a social CRM allows you to combine your social media management efforts with your customer management, and it really helps you to amp up the social engagement and build better relationships.
The most important aspect of all of the tools that you choose to help you run your business is compatibility. You need programs that can talk to one another and tools that can sync up from device to device. When you are busy running your company, you can’t always be tied to a desktop or a smartphone. You need to make sure that the particular tools you choose are able to give you the flexibility that you need.
Organically Can Help with Your Social Engagement
Organically understands that the world of social media marketing is constantly evolving and changing, and it can be hard to keep up with all the necessary tools and strategies. We want to help businesses just like you get the engagement they are looking for and build the campaigns that will spark growth. If you are ready to talk to one of your social media experts, head to our contact page. We can help you find the tools that will be most beneficial for your business needs.