A really great digital marketing agency can help your business grow exponentially, but it can be hard to know where to turn because it seems like a new digital advertising agency pops up every minute. How do you know what to look for when making a choice? How can you tell if they will be a beneficial addition to your online marketing strategies?
Here are five things you should look for when shopping around for a digital marketing agency:
A Really Good Website
There is no doubt about it, a good digital marketing agency will have a killer website. It will be current, and it will be totally up to date. Plus, it should be easy to find when you do a Google search because they should be using proper SEO. The site should be engaging, and it should answer all your initial questions.
A Really Good Team
The digital advertising agency that you are considering should be proud of the diverse talents their team members bring to the table. Those team members should be listed on the website with an explanation of what area they are involved in such as design, content strategy, or social media marketing.
A Really Good Suite of Tools
Any digital marketing agency worth their salt will have a whole arsenal of tools at their (and your) disposal. Ask about them, and make sure that the answers are confident and clear. Your questions should include tools for project management, tools to measure website performance and track SEO measures, tools to help with inbound marketing, tools to track social media analytics, and tools to help with email marketing. There should also be a CRM. The agency should be comfortable discussing their various tools and how they use them.
A Really Good Portfolio
When you are interviewing or researching agencies, you will want to take a look at their past work. They should have a portfolio of clients or reviews for you to consider. It is important that you make sure they have prior experience in our niche or industry with good results. They may be awesome at helping build fashion brands, but can they help you build your home construction business?
A Really Good Vibe
You need to get along with the personalities at your chosen digital advertising agency because you will be working with these people quite closely. It is good for the cultures of their company to suit the cultures of yours. While this will be an entirely subjective measure, it is an important one nonetheless.
Organically: The Digital Marketing Agency for You
Organically is here for your business and all your online marketing needs. We have an expert team that has worked with plenty of Fortune 500 companies such as Behr Paint. We have the expert knowledge your business needs to grow, and our team members are dedicated to giving you the results you desire. All the unique talents of the Organically team are ready and waiting for you! Let’s discuss your marketing needs.