As a business owner, you probably already know that social media is one of the most popular ways for businesses to target their ideal audiences. Social media advertising can help catapult your business from the unknown to a household name. Yet, you aren’t going to get there by simply sending a random tweet now and then or sporadically updating your Facebook page. 


Getting Started


If you are rather new to the world of social media, you may be mistaken by thinking Facebook is where it is all at. Don’t get us wrong, it is an important tool, but there are plenty of other options to consider as well. Find the platforms that are best suited to your business by considering the pros and cons of each of these:


  • Facebook
  • Instagram
  • Twitter
  • LinkedIn 
  • Pinterest
  • Reddit
  • Snapchat


Each of these platforms offers an entirely different audience for your social media advertising efforts, but some of them will be a much better fit for your company than others. 


Once you have chosen the platforms you want to focus on, check out the following tips.


7 Tips for Better Social Media Marketing 


  1. Complete Your Profile. The very first thing that a potential customer will see is your company profile which is why you don’t want to leave it incomplete. Take the time to fill in every single piece of it, and most importantly add a link to your company website. 
  2. Share Your Blog Posts. If you have any blog content being put up on your site (and you should!), your social media pages are the perfect spot to be sharing your posts. Social media advertising doesn’t always have to be paid, sharing high-quality information that leads people back to your site is a free way of driving traffic. 
  3. Be Share-able. All those blog posts that you are putting up on your site should be super easy to share. Let other people do your social media marketing for you! You need to make it as easy to share as possible. Add “click to tweet” buttons or a social media plugin to ensure that people can share your post with one or two clicks.
  4. Post at the Right Time. You can have an awesome social media advertising strategy, but if you are posting at the wrong times, it won’t be very effective. You need to put your content up when the most people are likely to see it.  There is plenty of information about the peak times for each network, learn them and use them. 
  5. Be Visual. People have become more and more visual. They like photos, and they like videos. Make sure each one of your posts contains one or the other.
  6. Engage. This is a big one. People want more from their brands than just random status updates, they want engagement. It isn’t called “social” media for nothing! Take some time to reply to comments or chat with your customers. It will make a huge impact.
  7. Use Paid Social Media Advertising. While you can do a lot with unpaid methods, there is just a little more that you can do when you dive into the paid ads. It can help you reach new people and build up your brand awareness. It can also help you get more traffic to your site which is ultimately the goal, right?

Organically Can Help with Social Media Marketing


Organically will help you discover which platform is best for your business while also helping you build your following on those platforms. You don’t have to struggle all on your own!