If you are working on your social advertising campaigns, then you are probably well aware of what Facebook and Twitter can do for your business. Yet, many brands forget to harness the power of Instagram because they think all of the pretty pictures don’t apply to their niche or product.
We are here to remind you that you shouldn’t skip over Instagram in your social advertising! There are one billion people scrolling through the platform each month, and the engagement on Instagram is higher than what you can expect on Facebook and Twitter. Plus, Instagram’s algorithms and hashtag use allow you to really hyper-target the exact people who will be most receptive to your message.
Instagram has been offering paid ads since 2013 (that was when it was purchased by Facebook.) Yet, way back then, the ad services were very limited. However, that changed in 2015 when they opened up the proverbial floodgates and let everyone get a piece of the Instagram ad pie.
Creating Instagram ads should definitely be a major part of your social advertising campaigns! If you need more convincing, think about this: 35% of all adults in America use Instagram. 75% of those users purchase products or at least visit websites when they are presented with ads in their newsfeed. Those are some pretty big percentages, right?
You aren’t limited to that single square photo when you are creating your social advertising campaign. Instagram ads come in several different forms. You can create story ads, photo ads, video ads, carousel ads, and collection ads. Plus, the way they are woven into your potential customer’s news feed is very organic and doesn’t disrupt their experience in the slightest. Often times, users won’t even realize they are looking at an ad.
Instagram Shoppable Posts
Another nifty feature that Instagram offers is shoppable posts. These posts allow brands to tag the products in their posts which customers can then purchase. Before these were rolled out, the best you could do was put a link in the bio. Generally, brands and businesses would use this link to send customers to a landing page. However, with shoppable posts, customers can simply click the tagged item and be taken right to the shopping page!
This is a very streamlined way of social advertising. As users are scrolling their feed, they can see something they like and click to buy. So simple and fast! As you can see, setting up shoppable posts is an ideal solution to many of your social advertising needs. Plus, you can make use of hashtags to put your products directly in front of the people most likely to buy them.
Organically Understands the Power of Instagram
If you are ready to start exploring the social advertising possibilities of Instagram, contact Organically today. Our social media experts can help you set up a business account, and show you the best way to run your ad campaigns. Let us help you use Instagram to build your business.