Here at Organically, we specialize in helping businesses create effective digital marketing campaigns that take them to new levels. One of the things that makes a campaign work is having data about the people that the business serves. Things like where their customers work and live, what types of things they like to do, their names, or even more personal information like their medical history, may all be important for creating a good advertisement. But this means that every person who buys things has a “digital identity” that could potentially put some of their personal information at risk. How can you know if your identity is being protected, while still being served effectively by the businesses around you?

1. Don’t Use Public Wi-Fi

Any kind of unsecured network, like public Wi-Fi, can make it easy for criminals to access your digital identity. Use your phone’s connection instead, or keep your online activity at home.

2. Update Your Devices and Software

Do you groan when you see a new pop up telling you it’s time to update your phone, your Internet browser, or other devices and software? We’ve been there. But software and device upgrades always bring the latest security measures, so be sure to update often.

3. Use Two-Factor Authentication

We all know that passwords can be hacked, but it’s pretty hard to get around two-factor authentication. For very important logins, like your bank, use a system that requires you to enter both a password and a unique code that is texted or emailed to you on the spot.

4. Keep an Eye On Your Credit Reports

One of the easiest ways to tell if your digital identity is under attack is to look at your credit reports. Watch for any activity that you don’t recognize, like new accounts being opened. Even if you don’t see new accounts, look for things like your score dropping unexpectedly – this could be a sign that someone has been attempting to open new accounts in your name.

5. Use a 24/7 Credit Monitoring Service

Unfortunately, there have been many cases in which the companies that use personal information for digital marketing have been breached. This leads to your digital identity being open for theft, so many companies offer free credit monitoring services to make up for the mistake. Even if you haven’t been involved in a breach, signing up for a credit monitoring service is a great idea – these services can access minute changes to your report that can alert you to fraudulent activity.

Digital Marketing Isn’t the Enemy – But Be Careful Where You Give Out Information

The truth is that digital marketing makes life easier for consumers as well as businesses. It’s how you get the personalized recommendations you need to make purchases that are right for you. But it is important to consider carefully where you give out your information in order to protect your digital identity. Use these tips to keep yourself safe online.