When it comes to running an online business, there are never enough hours in the day to do it all. Between producing your products, selling them, staying connected with your industry, dealing with orders and returns and payments, and everything else that goes into owning a business, digital marketing often gets put way down on the to-do list. However, one of the best ways to succeed online is to really focus on having a well-rounded online presence. Here’s what we mean, and how we can help.
Everything is Connected to Everything
One thing that many people don’t realize when it comes to their social media marketing is just how interconnected everything is. When you post on your blog, it often ends up being shared on your Facebook, Twitter, and other platforms. When you edit an image for Instagram, it may later end up being shared on a forum. Although certain platforms are meant for certain types of communication, everything is still connected. Therefore, having a healthy presence in all places will benefit all of the other platforms you use as well.
The Hub of Your Digital Marketing: Your Website
Hands down, the central hub for all your digital marketing efforts should be your website. All of your other platforms should be working to get your audience to visit your website. It’s here that you will gather email addresses for newsletters, make sales, and convert followers into loyal fans. Your website will offer downloads, information about events, and connect to places where you post video, text posts, and more. Your website’s blog is still one of the most important things you can develop as part of your online presence.
Which Social Media Marketing Platforms Should I Use?
It’s hard to say without knowing about your business specifically, but here are some things to consider. Know which platform attracts the age bracket of your target audience. Instagram and YouTube attract the youngest audience, while Twitter is better for attracting those in their 30s, and Facebook is better for older audiences. Also, keep in mind that visual and video content is king right now. Finally, consider what fits your brand.
How Organically Can Help
As you can see, there are many elements that make up a well-rounded social media marketing campaign. You need an active website, well-developed social media followings, and the ability to see how it’s all coming together. At Organically, digital marketing is what we do. We can help with services such as social media marketing, blog content creation, website design, and more. You can focus on running your business, while we focus on making you stand out online. Learn about our services right here, and contact us today to find out how to get started.