The digital world moves quickly, each new year means new technologies, new algorithms, and new digital marketing trends. As a business owner, it can be hard to keep up with this ever-changing world which is why most companies turn to a digital marketing partner, like Organically, for help. Our job is to stay up to date on all of these constant changes so that you can focus on the important things, like running your business.
While all of the strategies may change, the number one goal of digital marketing is always finding the target audience and keeping it. All of the digital marketing trends are just various avenues to get that attention from your potential customers. We aim to deliver what they want so that you can get what you want: success.
New Digital Marketing Trends
The following are a few of the trends that may need to be considered in your marketing strategies in the near future.
Chatbots: Adding chatbots to your website isn’t exactly a brand new trend, but there still aren’t very many businesses that are jumping on the chatbot bandwagon, and they probably should be. Bots can be used in many ways from answering repetitive questions like “where are you located”, to scheduling sales appointments, to letting customers know when they can expect a shipment. While they shouldn’t replace your human customer service team, they can help alleviate some of the pressure.
Voice: People are getting more and more used to using their voice to interact with the internet, and it is necessary for your business to adapt to this change. Devices like Alexa are popping up in homes across the world, and people are simply asking for recipes, information, things to do, and other similar questions instead of “Googling” them. To capitalize on this change, businesses need to ensure that their websites are optimized for voice searches.
Influencers: In recent years, the company spokesperson has kind of dwindled out of favor, and the influencer has taken over. Instead of celebrity endorsements, companies are using YouTube stars and Instagram models. That trend is still very much in play, but it is becoming even more micro-sized. Local influencers are starting to become very prominent especially for small businesses. While it would be awesome to have Beyoncé shout out your small town restaurant, it is more likely that you can get an excellent endorsement from a local food blogger. Plus, the local blogger may even carry more weight with your customer base.
Video: You are probably already doing things with video, but it is time to step it up another notch because customers want live video. Things like Facebook Live, Instagram Live, and Snapchat are changing the way customers want to interact with brands. They want fun and engaging videos that are happening in real time.
Your Digital Marketing Partner Can Help!
While this list may have you feeling a little bit panicky, you don’t have to fear. All you need to stay on top of these ever-changing trends is a quality digital marketing partner like Organically. We can help you develop strategies to cover all of these digital marketing trends so that you can get in front of your target audience where you belong.