While having a huge customer base and constantly acquiring new customers is great, it can actually help you save on your advertising budget if you manage to create customer loyalty and keep the customers you already have. Customer retention is the key to growing your business and achieving your goals.
You may be thinking that creating customer loyalty is easier said than done, but we are here with these top five tips to help you with your customer retention. We want to help you succeed, and these strategies are just the thing you need to keep your existing customers coming back again and again.
The best way to keep your customer is to stop them from leaving, right? Well, to do that, you will need to pay close attention to the signals your customers are sending out. Look for warning signs that they aren’t happy such as not ordering as usual or no longer opening your emails. Watch for these signs so that you can step up your attempts and make them happy if you think they may be ready to throw in the towel.
Use Special Offers
When you feel that a customer may be slipping out of your grasp, send out a tailored special offer. This can be the nudge that he or she needs to make another purchase or renew your services. A lot of businesses rely on special offers to get new customers in the door, but once those customers arrive, they are no longer given anything special. It isn’t a great tactic because it damages your customer loyalty. There is no incentive to stay a customer, only an incentive to become a customer. Customer retention will be higher when you have special offers that reward loyalty.
Shout Out to the VIPs
Make use of your CRM software to track your most profitable customers or accounts. Those loyal customers that spend a lot of their hard-earned money on your products or services are definitely the customers you want to retain. Remind them often about how much they are appreciated and give them special VIP perks to increase customer loyalty. The goal is to make these uber profitable customers feel important.
Give Your Follow-Ups Some Personality
Modern customers prefer relationships. They like a brand they can chat with on social media and a brand that makes them feel like they are part of a community. The modern age makes it easy to connect with your customers whether they are just down the street or halfway across the world. Use your CRM software to personalize your messages with your clients or customers. You can use their name, purchase history, or location to build a bond.
Keep Your Promises
This one should go without saying, but it may be the most important tip. In order to maintain customer loyalty and customer retention, you must keep your promises. Don’t make a claim unless you are 100% sure that you can back it up. Customers won’t forget what you promised and failing to deliver will be the death of any loyalty you have gained.
Let’s Talk Customer Loyalty
The marketing experts at Organically are ready to help you create the campaigns that will build customer loyalty and help with your customer retention. We can help you decide on special offers, give your marketing materials personality, and help you shout out to your VIPs. Give us a call today to get started. Remember, it is cheaper to keep the customers you have than to go out there and try to find new ones!